If you want to build your online business, you have to consider the ways that you will drive traffic to your website. Unfortunately, it’s not simply building the landing page and waiting for visitors to show up, so it’s time to craft a strategy that answers the question: “How will people find us online?”
1. Implement search engine optimization
Today, if you don’t understand SEO, you’re doing yourself a disservice. Discover its features so that you’re engaging in the right type of traffic delivery strategies. Besides that, by really having an understanding of SEO, you could quite literally supercharge your results.
2. Have a YouTube channel
YouTube is a great resource for driving free traffic to your landing page. Having a channel and creating useful tutorials and videos will add an immense amount of value to your site. Important: be sure to link to your content through the description.
3. Get social on Instagram and LinkedIn
Instagram is platform for connecting with others from around the world. However, many people has built their own business using Instagram as their main method for driving traffic.
LinkedIn is a great method for marketing the content of your website. Ensure that you link that content to anchor content on your blog.
4. Utilize Email Marketing
Email marketing is a great way to drive traffic to your site but it also means that you need a list to market to. Create a lead magnet and build a sales funnel, in order to build up a list that you can market any of your offers to.
5. Focus on Mobile responsive
If you want to drive traffic you need to be sure that your site is mobile-friendly. Use Google’s Page Insights Tool to check the friendliness of your mobile layout and see if it conforms to guidelines.
6. Create free online courses
Free webinars offer a great platform for driving traffic to your website. Ensure the course delivers an enormous amount of value and then pushes and links users to additional content and offers on your site.
7. Advertise on Instagram
Instagram is a good way to reach people in your area and offers a highly-targeted approach to reach potential customers to buy your products and services.