The concepts behind “social networking” are nothing new, but the ways to connect and promote themselves have taken on a whole new (and faster) meaning in the digital age.
Today’s relationships often begin and develop on LinkedIn, Instagram, Facebook and other social network.
This means that entrepreneurs and experts need to know how to use a variety of social platforms to:
- stay relevant
- take advantage of emerging opportunities
- increase the community
- improve the relationship with customers
Below, a list of the 7 most famous in the world and most important Social Networks in 2020, with MAUs that stands for Monthly Active Users:
1. Facebook – 2.23 billion MAUs
Photo by Tim Bennet on Unsplash
Considered to be synonymous with “social networking” by some, Facebook is the site where you are most likely to find and connect with friends, colleagues and family.
Even though Facebook is mainly centered around sharing photos, links, videos and quick thoughts of a personal nature, people can also show their interest in companies or brands by becoming fans.
It’s easy to get started on Facebook because almost all content format works great on Facebook — text, images, videos, live and stories.
Also, remember to optimize your content for mobile as 94 percent of Facebook’s users access Facebook via the mobile app.
2. YouTube – 1.9 billion MAUs
Photo by Sara Kurfeß on Unsplash
Youtube‘s video content is explanatory and this social network has really experienced the boom of tutorials.
In the field of social media, YouTube is useful both as a collector of videos that show the more “institutional” side of the brand, and for the presentation of products, attracting a more diverse audience.
Furthermore, through specific calls to action, this channel represents an excellent tool to convey profiled traffic on the website and retain your customers with quality and value content. This is also possible through simple SEO precautions.
3. Instagram – 1 billion MAUs
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If you are looking for a quick and convenient connection between your smartphone camera and all social profiles, then Instagram is the answer.
It allows you to share photos and videos, choose from a lot of photo filters and invite friends to comment on your ideas. It has also launched IGTV for longer-form videos.
Images have an enormous communicative power that often do not need additional content. All this allows just like quick and immediate communication.
Even more with the stories that, in recent years, have made it possible to make communication between brands and users ever more direct.
4. Tik Tok – 500 million MAUs
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TikTok is one of the social networks that has managed to achieve the greatest success in a very short time.
The platform has become known especially among the very young, because it allows them to express their creativity through the creation of short synchronized music videos.
The videos are public and can be liked and commented on by all registered users, thus acquiring more and more followers. The use of hashtags helps others interested in a topic to quickly find content and participation in challenges launched by brands or other users, allow to increase and retain the following.
5. Twitter – 335 million MAUs
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People use Twitter to discover the latest news in the world, to share information instantly and to connect with users and companies around the world.
It offers companies a great opportunity to reach a global customer audience. For example, you can launch a hashtag when presenting a campaign or a new product.
Twitter is also a really useful tool for managing customer care activities in real time. In this way you can establish relationships, positioning your brand as close and attentive to the needs of users.
6. LinkedIn – 294 million MAUs
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It is the social network dedicated to work, capable of putting those looking for a job in contact with those who offer it, but it is also an excellent channel to use for corporate communication.
This channel is also ideal for working positively on brand awareness, focusing on the communication of business aspects related to values and mission.
Here is that contents regarding corporate events find their natural environment, managing to reach professionals in the sector who are potentially more interested in the activities of your company.