Which forms should you use in your online business? Here 5 tips:

Sep 17, 2020 | Case Study

Web forms for capturing emails and other information of potential customers. The most common types of lead generation forms include contact forms, registration forms, and simple newsletter signup forms. In the context of applying for federal grants, “forms” are those seemingly endless documents you must fill out to complete the application process. An “online” form or webform, then, is a digital version of these documents that is accessible and editable in a web browser.

1. Lead Generation

Generally refers to email communication and is often used in ecommerce for permission to send newsletters, product sales, and other marketing material to customers.

  • Use a compelling call to action button
  • Offer a discount
  • Optimize your pre-existing content as a lead magnet
  • Create distraction-free landing pages
  • Make multi-step forms if you have a long form
  • Try gamified discount wheel popups

 

2. Newsletter Signup

A newsletter is an e-mail message sent periodically, on a regular basis, to users who have requested the service to be informed about the latest news, products, promotions, discounts and insights. The user’s subscription to a newsletter can be done by filling out a form on the site or requested directly during events or occasions for direct meeting with the customer.

Compared to a traditional advertising activity, a newsletter has numerous advantages:

  • Speed ​​and simplicity of sending
  • Profiled users: the users to whom we send our email have registered themselves to the service. They are therefore interested in our content / services / products.
  • Immediate communications: it is also very useful for communications that require results in a short time, such as the launch of a new product, a particular promotion or a simple notice of extraordinary closure.
  • Statistics: I can immediately know the outcome of my campaign, checking how many users have opened the email, how many have clicked on the link in the email and how many have carried out the action we expected.
  • Low costs: compared to advertising on traditional media.
  • Customer loyalty: periodically sending relevant and interesting content increases our customers’ trust in us

What makes a good newsletter? Read more here

3. Online Payment Forms

Boost your online sales straightaway without investing in a full-scale online shop! lets you create a simple order form without coding: you can just drag every field you want to the blank page.

  • Use our order form template as a starting point and edit it to match your business
  • Populate the order form with the best photos of your products
  • Set up email notifications and add a payment gateway (optional)
  • Get your order form script code within the builder
  • Paste the order form code where needed on your website or social media
  • Track incoming orders and sell online

In other words, build an order form that will allow discount codes, send email confirmations to customers and alert you when a new order is placed. All our forms are mobile-friendly and completely customizable. You can edit everything in the order form to your liking, including the theme design and logo.

 

4. Event Registration

A registration form is a list of fields in which a user will enter data and send it to a company or individual. There are many reasons why you would want someone to fill out a registration form. Companies use registration forms to enroll customers in subscriptions, services, or other programs or plans.

Consent to your client to register for an event, do not only insert the data and register for your event. Therefore, with dropdowns you can enter the various information that changes and give your customers the possibility to choose. Think for example of a concert, you can enter the various types of seats at a concert.

Giving your customers a personalized experience will leave a positive impression and improve retention. You can customize this online feedback form for different customers by setting up submit actions that trigger after the form is completed.

After that, route them to a personalized thank you page that includes links to recommended content, or send them a confirmation email to thank them for their input and ask them to leave reviews on popular sites like Yelp. In conclusion, making efforts to personalize your feedback collection process will make your customers feel like their time is appreciated and valuable.

 

5. Customer Feedback

Giving your customers a personalized experience will leave a positive impression and improve retention. You can customize this online feedback form for different customers by setting up submit actions that trigger after the form is completed.

After that, route them to a personalized thank you page that includes links to recommended content, or send them a confirmation email to thank them for their input and ask them to leave reviews on popular sites like Yelp. In conclusion, making efforts to personalize your feedback collection process will make your customers feel like their time is appreciated and valuable.

Written by Aida Martinez