New TYR x WHOOP Smart Swimsuits track workouts in the water
In the United States WHOOP, the world’s most valuable standalone wearables company, and TYR, the leader in swimming innovation, have announced an apparel partnership to bring the world’s first truly smart swimsuits to market. The two brands have developed swimwear that pairs TYR’s performance-first fit and fabrics with WHOOP Any-Wear™ Technology to offer a new way to optimally track workouts in the water.