Strava Acquires Outdoor Adventure Platform, FATMAP

Strava, the GPS tracking subscription service used predominantly by runners and cyclists, has announced the acquisition of FATMAP – a mobile app used for planning, tracking and sharing outdoor adventures. With its cutting-edge 3D map, FATMAP allows users to plan a range of mountain activities, from hiking and biking to trail running or ski touring. Strava subscribers will gain access to the full FATMAP offering as part of the deal.